Tobacco causes more than seven million deaths every year -- and many of us are far more complicit in the problem than we realize. In a bold talk, oncologist Dr. Bronwyn King tells the story of how she uncovered the deep ties between the tobacco industry and the entire global finance sector, which invests our money in cigarette companies through big banks, insurers and pension funds. Learn how Dr. King has ignited a worldwide movement to create tobacco-free investments and how each of us can play a role in ending this epidemic.
Check out more TED Talks: http://www.ted.com
The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more.
Follow TED on Twitter: http://www.twitter.com/TEDTalks
Like TED on Facebook: https://www.facebook.com/TED
Subscribe to our channel: https://www.youtube.com/TED